From the perspective of professional content producer, I could find the fact that You Tube might achieve the tremendous successful result of the “grass roots democracy” especially in last year (2008).
I mean that Obama”s presidential- election campaign using “Obama Girl” in You Tube had the tremendous influential power for younger generation marketing to be successful. I could see the huge potential power as a media whether it might be good or bad.
I think it is the super victory of the media strategy.
An unknown beautiful girl was acting as the TV show character “Wonder Woman” (Super Woman) and music video artist in the You Tube. She was always attractive and charming. She could enthuse with people in the video. Surprisingly enough, Obama the said person appeared in the same scene. Furthermore, this beautiful l woman was dancing with Obama, punching George W. Bush in the digital editorial cutting content story like a MYV comical music video. It was super fun and wonderful for the alert person.
As we can see this case, an un known performer or artist can be a star in one night. On the other hand, the traditional or conventional establishment person may lose his or her prestige in a twinkle.
Whereas the true revolutionary strategist (Obama in this case) can accomplish the new wave that he is the true reformer like a Hollywood movie star.
I think it is a revolution.
In this context, if I were the successful artist, I want to reject You Tube because it can destroy my assets and the established achievements and reputation. There might be many violations and infringements in IP fields and in Privacy phase.
If I were the poor artist, You tube can be my dream maker.
Takahiro Kato
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment