Let’s start form the Susan Boyle, where she really got the chance to be on the stage still was the TV show-British got Talent. Under the design of professional producer, the performance touched people. Can a singer videotaping her performance on YouTube make the same effect? I am not sure! As a creator, no matter how talent you are, you want others know! However, the power is still belongs to mass media. Nobody can stop the improvement of technology just like nobody can eliminate the desire to show your talent.
It’s just my suspicion that it’s part of Viacom’s strategy by utilizing this lawsuit to get a better negotiation position to Google as to using Viacom's copyrighted contents. Therefore, if I were Viacom, I would propose a settlement to make more profits with the help of YouTube. Content owners have the prevailing resources to create the incentive for Google or other web service providers to collaborate with them. Their real trail is to be creative enough to survive in the new technology era! Life will find its way, Content owners will find thier way as well!
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