Actually YouTube is a great tool for advertising – for instance, Susan Boyle became a well-known woman in the world only in short period through YouTube. A lot of websites following the similar business model to YouTube have appeared in Korea, China, and other countries.
Even though tons of users, including me, support and make use of it for their own amusements, I think that it has been losing the balance between service providers - YouTube - and contents owners – Viacom. I partially agree with Viacom’s argument. Contents, regardless of copyrighted or not, are essential and crucial components for YouTube’s business scheme. YouTube might say that DMCA exempts You-Tube from monitoring its service and seeking contents that is potentially infringing other’s copyrights. However, YouTube appears to neglect their rights by overlooking the fact that contents might infringing copyright, and by substantially imposing to copyright owners a burden of removing their works. I don’t mean to accuse You-Tube’s business model, which potentially causes a paradigm shift in the Internet business, and gives us a gift. I hope that Court and Congress seek the point of compromise where both service providers and contents owners peacefully co-exist.
Monday, April 27, 2009
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