YouTube is becoming almost the biggest power in the media world. At my first glance, Viacom cannot change their business model. CBS, Warner Music and BBC have collaborated with YouTube. They say that YouTube has contributed to their business. Actually, Viacom has invested on monitoring YouTube website in order to remove their contents. It appears to me that Viacom should invest on changing their business model to use YouTube.
Surprisingly, while Viacom sues YouTube for copyright infringement, Viacom also owns video sharing website, “iFilm”, and continues infringing other’s copyrights like YouTube does. Many people attack Viacom’s double standard attitude. I do not know details about Viacom's copyright infringement, however, I cannot imagine Viacom's goal.
Monday, April 27, 2009
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