CC license

When I first heard the concept of CC a couple of years ago, I thought it would be helpful to promote dissemination of creative contents. However, at least in my country, Korea, it hasn’t been successful so far. While Naver, the most dominant web portal (www.naver.com) whose market share is more than 70% in Korea, started encouraging use of “CC” very strongly when uploading or posting since very beginning of year 2008 and many influencing bloggers and heavy uploaders are still posting their “CC” license, general public does not care much about this newly introduced instrument. I am afraid that the concept of CC is too complicated for general public which may include young elementary school students. In addition, it seems to me that many users in my country don’t care much about how their contents are distributed; rather they do more care about whether or not to block all kinds of duplication of their contents.